Smiley Co came to me with a bold, playful spirit and a clear goal - to create packaging that stood out with confidence and personality. I developed a vibrant visual identity rooted in optimism and simplicity, then rolled it out across a lively packaging system that feels as joyful as the brand itself. Alongside that, I created a set of brand guidelines to keep everything feeling sharp, cohesive, and unmistakably Smiley.